{"id":1830,"date":"2021-06-02T08:00:28","date_gmt":"2021-06-02T06:00:28","guid":{"rendered":"https:\/\/openprint.com\/?p=1830"},"modified":"2021-06-02T08:59:34","modified_gmt":"2021-06-02T06:59:34","slug":"graphic-arts","status":"publish","type":"post","link":"https:\/\/openprint.com\/en\/graphic-arts\/","title":{"rendered":"What are graphic arts and what are their printing processes?"},"content":{"rendered":"<p>Within the world of printing services, <strong>graphic arts<\/strong> are a very important concept since they allow companies and businesses to publicize their products or services thanks to advertising.<\/p>\n<p>Today at Open Print, we tell you what graphic arts are, what their main functions and objectives are and how you can get the most out of them to achieve everything you set out to do. Are you interested? Keep reading the article and you will not regret it.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Contents list<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/openprint.com\/en\/graphic-arts\/#what-are-graphic-arts\" >What are graphic arts?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/openprint.com\/en\/graphic-arts\/#what-are-the-processes-of-graphic-arts\" >What are the processes of graphic arts?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/openprint.com\/en\/graphic-arts\/#pre-print\" >Pre-print<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/openprint.com\/en\/graphic-arts\/#printing\" >Printing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/openprint.com\/en\/graphic-arts\/#post-print\" >Post-print<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/openprint.com\/en\/graphic-arts\/#what-are-the-different-types-of-printing-systems\" >What are the different types of printing systems?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/openprint.com\/en\/graphic-arts\/#offset-printing\" >Offset printing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/openprint.com\/en\/graphic-arts\/#digital-printing\" >Digital printing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/openprint.com\/en\/graphic-arts\/#what-are-the-uses-and-applications-of-graphic-arts\" >What are the uses and applications of graphic arts?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/openprint.com\/en\/graphic-arts\/#conclusion\" >Conclusion<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"what-are-graphic-arts\"><\/span>What are graphic arts?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Graphic arts<\/strong> are a very broad concept that began to be used just after the creation of the printing press in the year 1450 with the aim of bringing together all the professions that were familiar with printing, in those days of typographic type.<\/p>\n<p>Today, graphic arts can be defined as <strong>everything that is related to the printing of visual or graphic elements<\/strong>, as well as all the different techniques, trades and processes that are used in its course. Digital printing, which thanks to new technologies have managed to reduce all the processes necessary to carry out a printed job, is also included in graphic arts.<\/p>\n<p>They are used as a means of<strong> commercial or advertising diffusion in all types of media<\/strong> such as posters, labels, labels, bottles, banners .. even today in <strong>any type of web page or application<\/strong>. They manage to make the consumer direct their gaze towards the information that companies want to transmit to stimulate the consumption of their products.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-are-the-processes-of-graphic-arts\"><\/span>What are the processes of graphic arts?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As we have explained previously, the graphic arts <strong>elaborate advertising elements through printing<\/strong>, so all works always have <strong>the three main processes of this<\/strong>:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"pre-print\"><\/span>Pre-print<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The first step in any printing project is t<strong>he creation of the design<\/strong> that we want to print and for that, we need to have the first idea in our head of how we want our advertisement to be. The client in question creates the idea and then asks the team of designers or the company in charge to do the design. Would you like to know more about design mockups? Visit our post about <a href=\"\/en\/mockup-what-is\/\" target=\"_blank\" rel=\"noopener\">what is a mockup<\/a>.<\/p>\n<p>The next step is to<strong> present the created design to the client and retouch it<\/strong> according to their tastes or opinions to achieve the expected final result.<\/p>\n<p>Finally, we <strong>go to the layout of the project to optimize the printing<\/strong> and ultimately, a series of tests or checks are carried out to ensure the adequacy of all the colors and thus be able to achieve a perfect product.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"printing\"><\/span>Printing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This part of the process is when the printing company decides <strong>which machines the project will be carried out<\/strong>, <strong>according to the support<\/strong> chosen by the client. The choice of inks must also be taken into account since according to this decision the result of the final <a href=\"\/en\/what-are-cmyk-colors\/\" target=\"_blank\" rel=\"noopener\">CMYK colors<\/a> or <a href=\"\/en\/what-are-pantone-colors\/\" target=\"_blank\" rel=\"noopener\">Pantone colors<\/a> may vary and affect the design.<\/p>\n<p>Once the machines have been chosen, pertinent checks and tests of print quality must be made to <strong>make certain adjustments<\/strong> when necessary.<\/p>\n<p>There are many printing systems to choose from that we will explain in detail later.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"post-print\"><\/span>Post-print<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Post-printing is the final phase of the project, but that doesn&#8217;t mean it is less important. It covers <strong>all those modifications<\/strong> that are made to reach the final product. Changes such as <strong>binding, application of varnish<\/strong> to ensure resistance,<strong> assembly, and many more<\/strong>.<\/p>\n<p>A good post-print ensures impeccable results as it checks that all the previous processes have followed their development correctly.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-are-the-different-types-of-printing-systems\"><\/span>What are the different types of printing systems?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Thanks to the technological advances of the last decades there is an extensive list of widely dispersed types of printing systems; <strong>screen printing, letterpress printing, offset printing<\/strong>\u2026 But in this article, we will explain to you which are the two main systems, which we use in Open Print for our projects.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"offset-printing\"><\/span>Offset printing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It is an <strong>analog and indirect procedure<\/strong> that <strong>passes the paper through a matrix plate<\/strong> and transfers it to rubber support. <a href=\"\/en\/offset-printing\/\" target=\"_blank\" rel=\"noopener\">Offset printing<\/a> is characterized by managing several orders in the same work cycle, <strong>dispatching thousands of copies in a short period of time<\/strong>. This is made possible by large computer-manipulated gear-roller combination plate machines. Simply put, <strong>it&#8217;s an industrial print style<\/strong> for high-demand jobs.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-1809 size-full\" src=\"https:\/\/openprint.com\/wp-content\/uploads\/2021\/06\/sistema-de-impresion-offset-1.jpg\" alt=\"sistema de impresion offset\" width=\"1200\" height=\"628\" srcset=\"https:\/\/openprint.com\/wp-content\/uploads\/2021\/06\/sistema-de-impresion-offset-1.jpg 1200w, https:\/\/openprint.com\/wp-content\/uploads\/2021\/06\/sistema-de-impresion-offset-1-300x157.jpg 300w, https:\/\/openprint.com\/wp-content\/uploads\/2021\/06\/sistema-de-impresion-offset-1-1024x536.jpg 1024w, https:\/\/openprint.com\/wp-content\/uploads\/2021\/06\/sistema-de-impresion-offset-1-768x402.jpg 768w, https:\/\/openprint.com\/wp-content\/uploads\/2021\/06\/sistema-de-impresion-offset-1-700x366.jpg 700w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"digital-printing\"><\/span>Digital printing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"\/en\/digital-printing\/\" target=\"_blank\" rel=\"noopener\">Digital printing<\/a> is a process that embodies a<strong> digital file or file on a physical medium<\/strong>. Through a computer, the batch printing action<strong> is carried out in a low volume<\/strong> (usually in units). You do not need a master plate, this gives you excellent production flexibility with simple requests. In general, it is a <strong>much more economical and efficient<\/strong> alternative for moderately basic needs.<\/p>\n<p>If you are still not sure which technology best suits your project, visit our post on the <a href=\"\/en\/difference-between-digital-and-offset-printing\/\" target=\"_blank\" rel=\"noopener\">difference between offset and digital printing<\/a>.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-1812 size-full\" src=\"https:\/\/openprint.com\/wp-content\/uploads\/2021\/06\/sistema-de-impresion-digital.jpg\" alt=\"sistema de impresi\u00f3n digital\" width=\"1200\" height=\"628\" srcset=\"https:\/\/openprint.com\/wp-content\/uploads\/2021\/06\/sistema-de-impresion-digital.jpg 1200w, https:\/\/openprint.com\/wp-content\/uploads\/2021\/06\/sistema-de-impresion-digital-300x157.jpg 300w, https:\/\/openprint.com\/wp-content\/uploads\/2021\/06\/sistema-de-impresion-digital-1024x536.jpg 1024w, https:\/\/openprint.com\/wp-content\/uploads\/2021\/06\/sistema-de-impresion-digital-768x402.jpg 768w, https:\/\/openprint.com\/wp-content\/uploads\/2021\/06\/sistema-de-impresion-digital-700x366.jpg 700w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-are-the-uses-and-applications-of-graphic-arts\"><\/span>What are the uses and applications of graphic arts?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Graphic arts, being such a vast field, have as <strong>many applications as you can imagine<\/strong>. They live in a world without limits where <strong>you can create a thousand designs with materials and techniques of all kinds<\/strong>. So that you can get used to the idea from Open Print we are going to expose to you some examples:<\/p>\n<ul>\n<li><strong>Signage<\/strong>: the best and most economical way to advertise your products is by <a href=\"\/en\/point-of-sale-advertising\/\" target=\"_blank\" rel=\"noopener\">point of sale advertising<\/a> with signs or posters. They come in all sizes, materials, and thicknesses. Any design is valid.<\/li>\n<li><strong>Large Format<\/strong>: <a href=\"\/en\/large-format-printing\/\" target=\"_blank\" rel=\"noopener\">Large format printing<\/a> supports are an excellent way to attract the attention of the public, thanks to their dimensions. The original creation will stand out above the rest.<\/li>\n<li><strong>Stationery<\/strong>: if what you want is to <strong>print a book, notebooks, a catalog, or even business cards<\/strong> for your clients, graphic arts are made for you. Improve the image of your company with these elements and boost your purchases.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"wp-image-1816 alignleft\" src=\"https:\/\/openprint.com\/wp-content\/uploads\/2021\/06\/ejemplo-de-gran-formato-300x200.jpg\" alt=\"ejemplo de gran formato\" width=\"365\" height=\"244\" srcset=\"https:\/\/openprint.com\/wp-content\/uploads\/2021\/06\/ejemplo-de-gran-formato-300x200.jpg 300w, https:\/\/openprint.com\/wp-content\/uploads\/2021\/06\/ejemplo-de-gran-formato-768x512.jpg 768w, https:\/\/openprint.com\/wp-content\/uploads\/2021\/06\/ejemplo-de-gran-formato-700x467.jpg 700w, https:\/\/openprint.com\/wp-content\/uploads\/2021\/06\/ejemplo-de-gran-formato.jpg 900w\" sizes=\"(max-width: 365px) 100vw, 365px\" \/><img decoding=\"async\" class=\" wp-image-1819 alignright\" src=\"https:\/\/openprint.com\/wp-content\/uploads\/2021\/06\/ejemplos-de-carteleria-300x200.jpg\" alt=\"ejemplo de carteleria\" width=\"365\" height=\"244\" srcset=\"https:\/\/openprint.com\/wp-content\/uploads\/2021\/06\/ejemplos-de-carteleria-300x200.jpg 300w, https:\/\/openprint.com\/wp-content\/uploads\/2021\/06\/ejemplos-de-carteleria-768x512.jpg 768w, https:\/\/openprint.com\/wp-content\/uploads\/2021\/06\/ejemplos-de-carteleria-700x467.jpg 700w, https:\/\/openprint.com\/wp-content\/uploads\/2021\/06\/ejemplos-de-carteleria.jpg 900w\" sizes=\"(max-width: 365px) 100vw, 365px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Now that you are an expert in graphic arts and you know all the benefits that you can take advantage of, it is time to get down to work! <a href=\"\/en\/contact\/\" target=\"_blank\" rel=\"noopener\"><strong>Get in touch with us<\/strong><\/a> and we will be happy to hear all the proposals that are in your head to make them come true. Do not miss this opportunity, we are waiting for you.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Within the world of printing services, graphic arts are a very important concept since they allow companies and businesses to publicize their products or services thanks to advertising. Today at Open Print, we tell you what graphic arts are, what their main functions and objectives&#8230;<\/p>\n","protected":false},"author":4,"featured_media":1847,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1830","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-graphic-design"],"_links":{"self":[{"href":"https:\/\/openprint.com\/en\/wp-json\/wp\/v2\/posts\/1830","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/openprint.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/openprint.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/openprint.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/openprint.com\/en\/wp-json\/wp\/v2\/comments?post=1830"}],"version-history":[{"count":0,"href":"https:\/\/openprint.com\/en\/wp-json\/wp\/v2\/posts\/1830\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/openprint.com\/en\/wp-json\/wp\/v2\/media\/1847"}],"wp:attachment":[{"href":"https:\/\/openprint.com\/en\/wp-json\/wp\/v2\/media?parent=1830"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/openprint.com\/en\/wp-json\/wp\/v2\/categories?post=1830"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/openprint.com\/en\/wp-json\/wp\/v2\/tags?post=1830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}