{"id":2923,"date":"2021-08-04T08:00:24","date_gmt":"2021-08-04T06:00:24","guid":{"rendered":"https:\/\/openprint.com\/?p=2923"},"modified":"2021-08-03T14:37:25","modified_gmt":"2021-08-03T12:37:25","slug":"what-is-a-mupi","status":"publish","type":"post","link":"https:\/\/openprint.com\/en\/what-is-a-mupi\/","title":{"rendered":"What is a Mupi and how can it maximize the sales of my business?"},"content":{"rendered":"<p>With complete confidence I can say that you will have seen a minimum <strong>Mupi<\/strong> once in your life and surely most people more than one a day. Don&#8217;t you know what a Mupi is? They are the advertising supports that are installed in elements of urban furniture, commonly known as canopies.<img decoding=\"async\" class=\"size-full wp-image-2909 aligncenter\" src=\"https:\/\/openprint.com\/wp-content\/uploads\/2021\/08\/mupis-publicidad.jpg\" alt=\"mupis publicidad\" width=\"512\" height=\"512\" srcset=\"https:\/\/openprint.com\/wp-content\/uploads\/2021\/08\/mupis-publicidad.jpg 512w, https:\/\/openprint.com\/wp-content\/uploads\/2021\/08\/mupis-publicidad-300x300.jpg 300w, https:\/\/openprint.com\/wp-content\/uploads\/2021\/08\/mupis-publicidad-150x150.jpg 150w, https:\/\/openprint.com\/wp-content\/uploads\/2021\/08\/mupis-publicidad-500x500.jpg 500w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p>If you want to discover more about these outdoor advertising elements, we encourage you to continue reading this article, where you will learn all their characteristics, what types exist and how you can benefit from them to increase the sales of your company.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Contents list<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/openprint.com\/en\/what-is-a-mupi\/#what-is-a-mupi-and-what-is-this-billboard-for\" >What is a Mupi and what is this billboard for?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/openprint.com\/en\/what-is-a-mupi\/#what-types-of-advertising-mupis-are-there\" >What types of advertising Mupis are there?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/openprint.com\/en\/what-is-a-mupi\/#simple-mupi\" >Simple Mupi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/openprint.com\/en\/what-is-a-mupi\/#rotary-mupi\" >Rotary Mupi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/openprint.com\/en\/what-is-a-mupi\/#mupi-watch\" >Mupi watch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/openprint.com\/en\/what-is-a-mupi\/#digital-mupi\" >Digital Mupi<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/openprint.com\/en\/what-is-a-mupi\/#what-are-the-uses-of-these-advertising-billboards\" >What are the uses of these advertising billboards?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/openprint.com\/en\/what-is-a-mupi\/#1-outdoor-advertising\" >1. Outdoor advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/openprint.com\/en\/what-is-a-mupi\/#2-public-information-point\" >2. Public information point<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/openprint.com\/en\/what-is-a-mupi\/#3-points-of-sale\" >3. Points of sale<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/openprint.com\/en\/what-is-a-mupi\/#what-is-the-difference-between-advertising-media-mupis-and-opis\" >What is the difference between advertising media mupis and opis?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/openprint.com\/en\/what-is-a-mupi\/#conclusion\" >Conclusion<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"what-is-a-mupi-and-what-is-this-billboard-for\"><\/span>What is a Mupi and what is this billboard for?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The word<strong> Mupi<\/strong> is an acronym for the French expression <strong>Mobilier Urbain pour l\u2019informaci\u00f3n<\/strong>, or in English, <strong>Urban furniture for information<\/strong>. It is a type of <strong>outdoor advertising poster<\/strong> that is usually found in the busiest areas of most cities, such as at a bus stop or in the middle of a passageway on the sidewalk.<\/p>\n<p>The traditional one has a <strong>printed <a href=\"https:\/\/shop.openprint.com\/en\/advertising-posters\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\">advertising poster<\/a><\/strong> with standard dimensions of <strong>120&#215;175 cm<\/strong>, which covers the entire support. To<strong> ensure maximum visibility<\/strong>, they usually have two faces available to show two different campaigns or the same one, if desired. Currently, as we are in the era of digitization, many of these Mupis have become digital elements with LED screens and can be viewed in thousands of formats and sizes.<\/p>\n<p>These posters <strong>are always accompanied by a structure that protects them from environmental agents<\/strong> since they are outdoors throughout the whole year. This structure can be made up of glass, a metal frame, lighting of any kind and can even include some type of motor that interchanges the different posters.<\/p>\n<p>For companies they are very beneficial advertising media, since being<strong> located in places where people wait for the bus or next to a bank<\/strong>, it is almost inevitable that they will notice the ad. Today, the most important companies continue to use them, so what are you waiting for? .<\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-types-of-advertising-mupis-are-there\"><\/span>What types of advertising Mupis are there?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As we have said, times change and the <a href=\"https:\/\/shop.openprint.com\/en\/advertising-posters\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\">advertising Mupis<\/a> <strong>have evolved<\/strong> into different forms and incorporating a series of accessories that can increase, to a certain extent, their visibility. Here we leave you with <strong>the four most common types of Mupis<\/strong>:<img decoding=\"async\" class=\"size-full wp-image-2912 aligncenter\" src=\"https:\/\/openprint.com\/wp-content\/uploads\/2021\/08\/mupis-digitales.jpg\" alt=\"mupis digitales\" width=\"1200\" height=\"1200\" srcset=\"https:\/\/openprint.com\/wp-content\/uploads\/2021\/08\/mupis-digitales.jpg 1200w, https:\/\/openprint.com\/wp-content\/uploads\/2021\/08\/mupis-digitales-300x300.jpg 300w, https:\/\/openprint.com\/wp-content\/uploads\/2021\/08\/mupis-digitales-1024x1024.jpg 1024w, https:\/\/openprint.com\/wp-content\/uploads\/2021\/08\/mupis-digitales-150x150.jpg 150w, https:\/\/openprint.com\/wp-content\/uploads\/2021\/08\/mupis-digitales-768x768.jpg 768w, https:\/\/openprint.com\/wp-content\/uploads\/2021\/08\/mupis-digitales-570x570.jpg 570w, https:\/\/openprint.com\/wp-content\/uploads\/2021\/08\/mupis-digitales-500x500.jpg 500w, https:\/\/openprint.com\/wp-content\/uploads\/2021\/08\/mupis-digitales-1000x1000.jpg 1000w, https:\/\/openprint.com\/wp-content\/uploads\/2021\/08\/mupis-digitales-700x700.jpg 700w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"simple-mupi\"><\/span>Simple Mupi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>They are the <strong>exterior support<\/strong> par excellence. Simple, traditional and very common but with <strong>a very high degree of visibility and efficiency<\/strong>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"rotary-mupi\"><\/span>Rotary Mupi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In this case, within the structure of the Mupi, there are<strong> two or more advertising posters<\/strong>. Its function is to exchange advertising campaigns to make the most of the location in which it is located.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"mupi-watch\"><\/span>Mupi watch<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Today, there are many types of it that already<strong> incorporate accessories<\/strong>, such as a clock, the current temperature, or the date. These elements increase the looks of the people since they are very necessary data in our day to day.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"digital-mupi\"><\/span>Digital Mupi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Finally, we will have the digital Mupis. They are increasingly used. The advantage provided by this type of advertising media is the possibility of <strong>incorporating audio or videos in advertising campaigns<\/strong>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-are-the-uses-of-these-advertising-billboards\"><\/span>What are the uses of these advertising billboards?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you are thinking of using them as an advertising element, as a company or business, you should know the <strong>different functions or uses<\/strong> that can be given to them:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1-outdoor-advertising\"><\/span>1. Outdoor advertising<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The most used function for companies that want to <strong>promote or advertise a new product or service<\/strong>.<img decoding=\"async\" class=\"size-full wp-image-2915 aligncenter\" src=\"https:\/\/openprint.com\/wp-content\/uploads\/2021\/08\/mupis-led.jpg\" alt=\"mupis led\" width=\"1200\" height=\"628\" srcset=\"https:\/\/openprint.com\/wp-content\/uploads\/2021\/08\/mupis-led.jpg 1200w, https:\/\/openprint.com\/wp-content\/uploads\/2021\/08\/mupis-led-300x157.jpg 300w, https:\/\/openprint.com\/wp-content\/uploads\/2021\/08\/mupis-led-1024x536.jpg 1024w, https:\/\/openprint.com\/wp-content\/uploads\/2021\/08\/mupis-led-768x402.jpg 768w, https:\/\/openprint.com\/wp-content\/uploads\/2021\/08\/mupis-led-700x366.jpg 700w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2-public-information-point\"><\/span>2. Public information point<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>They can also be used for public entities, such as municipalities, to <strong>provide their population with the information they deem necessary<\/strong>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3-points-of-sale\"><\/span>3. Points of sale<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Although it is a support used mainly outdoors, <strong>many shops already incorporate Mupis inside<\/strong>.<img decoding=\"async\" class=\"size-full wp-image-2918 aligncenter\" src=\"https:\/\/openprint.com\/wp-content\/uploads\/2021\/08\/que-es-mupi.jpg\" alt=\"que es mupi\" width=\"1200\" height=\"628\" srcset=\"https:\/\/openprint.com\/wp-content\/uploads\/2021\/08\/que-es-mupi.jpg 1200w, https:\/\/openprint.com\/wp-content\/uploads\/2021\/08\/que-es-mupi-300x157.jpg 300w, https:\/\/openprint.com\/wp-content\/uploads\/2021\/08\/que-es-mupi-1024x536.jpg 1024w, https:\/\/openprint.com\/wp-content\/uploads\/2021\/08\/que-es-mupi-768x402.jpg 768w, https:\/\/openprint.com\/wp-content\/uploads\/2021\/08\/que-es-mupi-700x366.jpg 700w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-is-the-difference-between-advertising-media-mupis-and-opis\"><\/span>What is the difference between advertising media mupis and opis?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Currently, there is also advertising media called Opis. <strong>Both pursue the same objective<\/strong>, to attract the maximum glances of the people who pass by. But, what is the difference between a Mupi and an Opi?<\/p>\n<p>Well, the great dissimilarity is that the Opis are<strong> illuminated advertising objects<\/strong> such as the<a href=\"https:\/\/shop.openprint.com\/en\/advertising-posters\/illuminated-signs\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\"> illuminated signs<\/a>, so it must have some lighting element that <strong>highlights its content at night or in darker areas<\/strong>. Furthermore, it is not related to any structure, as in the case of the Mupis, <strong>but its installation is independent<\/strong>.<img decoding=\"async\" class=\"size-full wp-image-2383 aligncenter\" src=\"https:\/\/openprint.com\/wp-content\/uploads\/2021\/07\/lona-retroiluminada-backlight.jpg\" alt=\"lona retroiluminada backlight\" width=\"1200\" height=\"628\" srcset=\"https:\/\/openprint.com\/wp-content\/uploads\/2021\/07\/lona-retroiluminada-backlight.jpg 1200w, https:\/\/openprint.com\/wp-content\/uploads\/2021\/07\/lona-retroiluminada-backlight-300x157.jpg 300w, https:\/\/openprint.com\/wp-content\/uploads\/2021\/07\/lona-retroiluminada-backlight-1024x536.jpg 1024w, https:\/\/openprint.com\/wp-content\/uploads\/2021\/07\/lona-retroiluminada-backlight-768x402.jpg 768w, https:\/\/openprint.com\/wp-content\/uploads\/2021\/07\/lona-retroiluminada-backlight-700x366.jpg 700w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As you have seen, the Mupis are elements that provide only advantages to the companies that bet on them and there is a great variety to suit the needs of each one.<\/p>\n<p>At Open Print we are <a href=\"https:\/\/openprint.com\/en\/\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\">specialists in digital printing<\/a> and we have at your disposal the printing of billboards in our <a href=\"https:\/\/shop.openprint.com\/en\/\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\">online printing store<\/a>. If you do not find what you are looking for, contact us and our experts will advise you throughout the process. We will wait for you!<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With complete confidence I can say that you will have seen a minimum Mupi once in your life and surely most people more than one a day. Don&#8217;t you know what a Mupi is? They are the advertising supports that are installed in elements of&#8230;<\/p>\n","protected":false},"author":4,"featured_media":2922,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2923","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-graphic-design"],"_links":{"self":[{"href":"https:\/\/openprint.com\/en\/wp-json\/wp\/v2\/posts\/2923","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/openprint.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/openprint.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/openprint.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/openprint.com\/en\/wp-json\/wp\/v2\/comments?post=2923"}],"version-history":[{"count":3,"href":"https:\/\/openprint.com\/en\/wp-json\/wp\/v2\/posts\/2923\/revisions"}],"predecessor-version":[{"id":2927,"href":"https:\/\/openprint.com\/en\/wp-json\/wp\/v2\/posts\/2923\/revisions\/2927"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/openprint.com\/en\/wp-json\/wp\/v2\/media\/2922"}],"wp:attachment":[{"href":"https:\/\/openprint.com\/en\/wp-json\/wp\/v2\/media?parent=2923"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/openprint.com\/en\/wp-json\/wp\/v2\/categories?post=2923"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/openprint.com\/en\/wp-json\/wp\/v2\/tags?post=2923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}