{"id":4886,"date":"2022-09-07T13:40:44","date_gmt":"2022-09-07T11:40:44","guid":{"rendered":"https:\/\/openprint.com\/?p=4886"},"modified":"2022-09-07T13:40:44","modified_gmt":"2022-09-07T11:40:44","slug":"what-is-an-advertising-billboard","status":"publish","type":"post","link":"https:\/\/openprint.com\/en\/what-is-an-advertising-billboard\/","title":{"rendered":"What is an advertising billboard and what are the advantages of using it for your brand?"},"content":{"rendered":"<p>Always present in several places being impossible to ignore them, presenting different products and services of a brand in a creative and effective way. However, we still don\u2019t know exactly <strong>what an advertising billboard is<\/strong>, and we even confuse it with other advertising media.<\/p>\n<p>Nowadays, advertising is vital for all companies, it is essential to have a large print media to increase the visibility of our value proposition.<\/p>\n<p>In this article, we\u2019ll learn about the benefits of billboards, how they can help us, and where we can place them to make the best impact on the target audience.<\/p>\n<p>Let\u2019s get started!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Contents list<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/openprint.com\/en\/what-is-an-advertising-billboard\/#what-is-a-billboard\" >What is a billboard?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/openprint.com\/en\/what-is-an-advertising-billboard\/#what-are-billboards-for\" >What are billboards for?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/openprint.com\/en\/what-is-an-advertising-billboard\/#what-materials-can-be-used-to-make-billboards\" >What materials can be used to make billboards?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/openprint.com\/en\/what-is-an-advertising-billboard\/#where-are-billboards-placed\" >Where are billboards placed?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/openprint.com\/en\/what-is-an-advertising-billboard\/#what-are-the-main-advantages-of-using-a-billboard\" >What are the main advantages of using a billboard?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/openprint.com\/en\/what-is-an-advertising-billboard\/#1-you-can-choose-the-installation-location-depending-on-your-target-audience\" >1. You can choose the installation location depending on your target audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/openprint.com\/en\/what-is-an-advertising-billboard\/#2-always-active-advertising\" >2. Always active advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/openprint.com\/en\/what-is-an-advertising-billboard\/#3-affordable-price\" >3. Affordable price<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/openprint.com\/en\/what-is-an-advertising-billboard\/#4-instant-effect\" >4. Instant effect<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/openprint.com\/en\/what-is-an-advertising-billboard\/#did-you-know-its-a-billboard-have-you-made-a-billboard-for-your-brand\" >Did you know it\u2019s a billboard? Have you made a billboard for your brand?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"what-is-a-billboard\"><\/span>What is a billboard?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A billboard, also known as a<strong> billboard<\/strong>, is a structure <strong>used in outdoor advertising<\/strong> on which advertisements with a product or service are placed.<\/p>\n<p>These billboards <strong>are distinguished from other advertising elements by their large dimensions and highly creative designs<\/strong>, allowing the message to be conveyed to as many people as possible.<\/p>\n<p>It is one of the media most used and offered by <a href=\"https:\/\/shop.openprint.com\/en\/\" target=\"_blank\" rel=\"noopener\">online printers<\/a>, being able to appreciate various types of advertisements or advertising messages in both urban and interurban landscapes.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-4714 aligncenter\" src=\"https:\/\/openprint.com\/wp-content\/uploads\/2022\/08\/que-es-una-valla-publicitaria.jpg\" alt=\"Qu\u00e9 es una valla publicitaria\" width=\"940\" height=\"628\" srcset=\"https:\/\/openprint.com\/wp-content\/uploads\/2022\/08\/que-es-una-valla-publicitaria.jpg 940w, https:\/\/openprint.com\/wp-content\/uploads\/2022\/08\/que-es-una-valla-publicitaria-300x200.jpg 300w, https:\/\/openprint.com\/wp-content\/uploads\/2022\/08\/que-es-una-valla-publicitaria-768x513.jpg 768w, https:\/\/openprint.com\/wp-content\/uploads\/2022\/08\/que-es-una-valla-publicitaria-700x468.jpg 700w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-are-billboards-for\"><\/span>What are billboards for?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>They are <strong>ideal to promote a product or service, as well as to increase the visibility of a brand<\/strong>.<br \/>\nHowever, they can also be used to advertise an event, a celebration, or simply for information purposes.<\/p>\n<p>The message printed on a billboard must be capable of being transmitted quickly, so striking images capable of <strong>capturing the audience\u2019s attention<\/strong> are often used, accompanied by plain text that is quick to read.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-materials-can-be-used-to-make-billboards\"><\/span>What materials can be used to make billboards?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are a wide variety of materials that can be used to create billboards, although the format to be used will depend on the investment and times of the advertising campaign:<\/p>\n<ul>\n<li><a href=\"https:\/\/shop.openprint.com\/en\/advertising-banner\" target=\"_blank\" rel=\"noopener\">Advertising banners<\/a> (most recommended material)<\/li>\n<li>Printed paper<\/li>\n<li>Digital screens<\/li>\n<li>Fabric<\/li>\n<li><a href=\"https:\/\/shop.openprint.com\/en\/custom-vinyls\" target=\"_blank\" rel=\"noopener\">Custom vynils<\/a><\/li>\n<li>Although there are other materials to create outdoor billboards, these are recommended for constant use.<\/li>\n<\/ul>\n<div id=\"attachment_4650\" style=\"width: 504px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-4650\" class=\"wp-image-4650 size-full\" src=\"https:\/\/openprint.com\/wp-content\/uploads\/2022\/07\/lona-publicidad-microperforada.jpg\" alt=\"Lona de publicidad microperforada\" width=\"494\" height=\"500\" srcset=\"https:\/\/openprint.com\/wp-content\/uploads\/2022\/07\/lona-publicidad-microperforada.jpg 494w, https:\/\/openprint.com\/wp-content\/uploads\/2022\/07\/lona-publicidad-microperforada-296x300.jpg 296w\" sizes=\"(max-width: 494px) 100vw, 494px\" \/><p id=\"caption-attachment-4650\" class=\"wp-caption-text\"><strong>\u00a0 Billboard material<\/strong><\/p><\/div>\n<h2><span class=\"ez-toc-section\" id=\"where-are-billboards-placed\"><\/span>Where are billboards placed?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Depending on the laws and regulations to be complied with in each locality, the areas in which it is permitted to place billboards vary.<\/p>\n<p>In addition, there are also state regulations related to the installation of fences in certain environments.<br \/>\nDue to the main characteristics of billboards,<strong> they are placed in places such as<\/strong>:<\/p>\n<ul>\n<li>Squares, parks, wide avenues, gardens, and other public places.<\/li>\n<li>Colleges, universities, institutes, and educational centers.<\/li>\n<li>Stadiums, swimming pools, sports facilities, and other sports facilities.<\/li>\n<li>Airports, train stations, metro stations, bus stops.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\" wp-image-4717 aligncenter\" src=\"https:\/\/openprint.com\/wp-content\/uploads\/2022\/08\/donde-colocar-una-valla-publicitaria.jpg\" alt=\"D\u00f3nde colocar una valla publicitaria\" width=\"782\" height=\"522\" srcset=\"https:\/\/openprint.com\/wp-content\/uploads\/2022\/08\/donde-colocar-una-valla-publicitaria.jpg 940w, https:\/\/openprint.com\/wp-content\/uploads\/2022\/08\/donde-colocar-una-valla-publicitaria-300x200.jpg 300w, https:\/\/openprint.com\/wp-content\/uploads\/2022\/08\/donde-colocar-una-valla-publicitaria-768x513.jpg 768w, https:\/\/openprint.com\/wp-content\/uploads\/2022\/08\/donde-colocar-una-valla-publicitaria-700x468.jpg 700w\" sizes=\"(max-width: 782px) 100vw, 782px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-are-the-main-advantages-of-using-a-billboard\"><\/span>What are the main advantages of using a billboard?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It is increasingly common to use online advertising elements as a means of communication between the brand and its target audience.<\/p>\n<p>However, betting on a traditional large format print advertising medium such as <strong>billboards can be a good alternative depending on the type of business and the sector<\/strong> in which our company operates.<\/p>\n<p>Let\u2019s see the<strong> advantages of using<\/strong> this class of fences:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1-you-can-choose-the-installation-location-depending-on-your-target-audience\"><\/span>1. You can choose the installation location depending on your target audience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Being able to decide where to place <strong>the billboard guarantees you convey the message to the target audience<\/strong> that may have a real interest in your products, achieving a better impact according to their interests.<\/p>\n<p>For example, you\u2019re a sports shop and you\u2019ve launched a new collection of winter jackets, so you decide to place a fence at a sports facility, whether it\u2019s a stadium, a swimming pool, or a sports center.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2-always-active-advertising\"><\/span>2. Always active advertising<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>The fences will always be in the same place 7 days a week, 24 hours<\/strong> a day working constantly without the need for supervision or maintenance. For this reason, it is <strong>considered active advertising<\/strong>, since it will serve its purpose until it is withdrawn.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3-affordable-price\"><\/span>3. Affordable price<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The number of people that a billboard reaches makes its price ultimately profitable, even when you don\u2019t define a specific place to install it you<strong> guarantee that the message reaches a wide audience<\/strong>, managing to properly promote your brand and your products.<\/p>\n<p>Additionally, you can reach a segment of the population that you didn\u2019t even think was part of your potential clients.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4-instant-effect\"><\/span>4. Instant effect<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Once the fence <strong>is installed at the selected location, the information will be displayed without waiting for another advertisement to end<\/strong>, for the lights to be turned on to be able to appreciate it, or for the time of day to start broadcasting.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"did-you-know-its-a-billboard-have-you-made-a-billboard-for-your-brand\"><\/span>Did you know it\u2019s a billboard? Have you made a billboard for your brand?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Tell us in the comments!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Always present in several places being impossible to ignore them, presenting different products and services of a brand in a creative and effective way. However, we still don\u2019t know exactly what an advertising billboard is, and we even confuse it with other advertising media. Nowadays,&#8230;<\/p>\n","protected":false},"author":2,"featured_media":4752,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-4886","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-graphic-design"],"_links":{"self":[{"href":"https:\/\/openprint.com\/en\/wp-json\/wp\/v2\/posts\/4886","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/openprint.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/openprint.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/openprint.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/openprint.com\/en\/wp-json\/wp\/v2\/comments?post=4886"}],"version-history":[{"count":5,"href":"https:\/\/openprint.com\/en\/wp-json\/wp\/v2\/posts\/4886\/revisions"}],"predecessor-version":[{"id":4891,"href":"https:\/\/openprint.com\/en\/wp-json\/wp\/v2\/posts\/4886\/revisions\/4891"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/openprint.com\/en\/wp-json\/wp\/v2\/media\/4752"}],"wp:attachment":[{"href":"https:\/\/openprint.com\/en\/wp-json\/wp\/v2\/media?parent=4886"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/openprint.com\/en\/wp-json\/wp\/v2\/categories?post=4886"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/openprint.com\/en\/wp-json\/wp\/v2\/tags?post=4886"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}