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Visual Branding ¿Qué es y por qué es importante para tu marca?

En estos tiempos donde el posicionamiento y la diferenciación han obtenido tanto peso, queremos explicarte con detalle qué es el visual branding como parte de la estrategia de marca y por qué es tan importante generar una buena estrategia visual para tu negocio. Comenzaremos este artículo...

¿Qué es el certificado FSC® y por qué es importante en la imprenta?

El certificado FSC® se encuentra en la mayoría de los envases de productos que adquirimos en nuestra vida diaria, como el papel higiénico o el cartón de leche ¿nunca te has fijado? Si todavía no lo has visto, sólo tienes que observar el dorso de...

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